About Consumer Guide

Consumer Guide is an independent editorial publication focused on apparel and everyday fashion.

We started this site because we found it difficult to get straightforward, general information about apparel and everyday fashion that wasn't tied to a specific brand's marketing. Our goal is to give shoppers trying to buy clothing that lasts a clearer, more independent starting point before they make their own decisions.

Editorial approach

Our writers and editors research publicly available manufacturer information, industry standards, and long-term ownership reports relevant to apparel and everyday fashion. We do not accept payment in exchange for favorable coverage of any specific brand, and we disclose our general editorial standards in our Terms of Service.

What we are not

Consumer Guide is a publisher, not a retailer, a manufacturer, or a professional advisory service. Nothing on this site should be treated as legal, medical, financial, or safety advice specific to any individual reader's situation.

Get in touch

We welcome corrections, questions, and feedback from readers. Visit our Contact page to reach our editorial team.